Photography is in my blood (literally). My dad was a committed amateur photographer and taught me the ropes at an early age. He also inspired me to pursue excellence in everything, and be my own toughest critic.
My formal education took me to Cal State Northridge, then on to Art Center College of Design in Pasadena, CA. From there, I was fortunate to be mentored by several top photographers in Los Angeles, assisting on shoots ranging from the LA Times Magazine to Carl’s Junior restaurants.
In 1984, I opened my own studio in Reno, Nevada, and have had the opportunity to work with terrific clients throughout the region and beyond, including WD-40, Harrah’s Hotels and Casinos, Renown Health, Wilborn Guitars, and the City of Reno. I’ve also worked with a number of non-profits to promote their missions, including Catholic Charities, High Sierra Industries, and RAVE Family Foundation.
In hopes of giving others the same opportunities, I teach lighting for the University of Nevada, Reno, darkroom techniques for Western Nevada College, and portraiture for the Nevada Museum of Art.
Why I Do What I Do
I love the challenge of solving problems and adding unexpected benefits to a project, regardless of the size. I enjoy digging a little deeper to understand every client’s immediate and longer term goals. (Naturally, I often become very invested in the results.)
I’m still excited every time I have the opportunity to get behind the camera. Whether I’m shooting people, products, landscapes or architecture, there’s always the challenge of going above and beyond.
My Approach
Though there are many essential elements to photography, I strive to keep things simple, often focusing on these two primary (often connected) principles:
Motion: There’s both art and science involved in how a viewer’s eye moves through a photo. I strive to understand and utilize both the science and the art. In the end, even the most stationary subjects are capable of stirring the mind and heart.
Emotion: Whenever possible, I want to uncover and reveal more of the subtle emotional cues that provoke, stimulate, and move people. A good photo may be worth a thousand words. A great one often leaves us speechless.
Do you have a photography project that needs a creative professional solution? Contact me today for more information 775.721.5333